Dental Marketing from One Team
One team covers your SEO, Google Ads, website and social media. Account managers, copywriters and web designers work in it, and Senior Advertising Strategist Dave Kerr leads it.
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Dental Marketing, SEO and Google Ads for Canadian Practices
We're Merged Dental Marketing. In 2023, our SEO work took Waterloo West Dental from 45 website visitors a month to 373 over ten months.
Book a Free Strategy Session
You can also call us at 866-928-1880.
We're the dental team at Merged Media, 18 King St E, Suite 1400, Toronto.
Google Ads for Dentists
We check which searches you're paying for, whether your tracking counts calls and form fills, and which page each ad sends people to. Our designers in Toronto build the landing page your ads point to. Before we judge any results, we agree with you on what counts as a lead. After launch, we read your search terms and add negative keywords, which are the searches your ads should skip.
Dental SEO and Google Maps
Dental SEO starts close to home, with your Google Business Profile and the searches people make near your office. The work combines keyword research, on-page changes and link building. For a Mississauga practice, it also meant two 750-word blog posts and Google profile posts every month.
Dental Websites Built from Scratch
Our web designers build each site from scratch around your practice and its brand, and they make sure it works on phones and desktops. Bisson Dentistry in Guelph first reached out to us in 2018 for social media, and we've also redesigned their website. We can host your site and give you technical support when something breaks.
Results from Practices We've Worked With
Waterloo West Dental, Waterloo, Ontario
SEO campaign, January to October 2023
| Each month | January 2023 | October 2023 |
|---|---|---|
| Website visitors | 45 | 373 |
| Engaged users | 36 | 243 |
| Phone calls | 18 | 42 |
| Google Maps views | 256 | 508 |
That's a 729% rise in visitors. We rewrote the practice's existing landing pages, built a detailed page for each dental service, including TMD treatment and neuromodulator injections, and published blog posts every month.
Century Stone Dental, Hamilton, Ontario
SEO program started in 2017
Between 2017, when their SEO program with us began, and October 2020, traffic to their website rose 243%. The owners have since opened two more practices.
These figures are past results for two practices.
“Merged is absolutely a rock solid company for dental clinics to work with to help build meaningful web presence and seo. Abi, Jen and Dave have worked with precision and speed to modernize our website and our aeo, seo and geo.”
How It Works
- Send us the form or call 866-928-1880.
- We look at what you have today: your website, your Google Business Profile and your Google Ads account if you run one. There's no charge for this review.
- You get a plan and an account manager. Together we settle what we'll measure, and then the work you pick gets going.
Questions Dentists Ask Us
How long does dental SEO take to work?
Waterloo West Dental's campaign ran for ten months, and the sharpest growth came after the sixth or seventh month. Google Ads can start showing after a campaign is approved and launched, though an ad showing isn't the same as a new patient booking.
What does Google Ads cost for a dental practice?
Google gets your ad budget, and our management fee is a separate cost. The budget you'll need depends on your city, the searches you want to appear for and how much competition there is for them.
I already run Google Ads. Can you look at my account?
We'd be glad to. We go through your account, your goals and your conversion tracking before we suggest any changes.
Who will I deal with day to day?
You'll deal with your account manager. They answer your questions and send your reports, and they bring in our SEO, advertising or design people when your work needs them.
Do you work with practices outside Toronto?
Our office is in Toronto, and we've worked with dentists across Canada, including practices in Hamilton, Guelph, Waterloo and Mississauga.
Book Your Free Strategy Session
Tell us what you want more of, and someone from our dental team will reply by phone or email. You can also call us at 866-928-1880.